In the simplest of terms, website Ad retargeting is a strategy used by website owners to track visitors of their websites so that they can follow them and display ads to them as they visit other sites. It is done by placing a line of code usually in the footer of a website. When people visit your website, this code will place a cookie in their browsers. In essence, this code creates a growing list of the people who arrive at your website. These people have shown interest in your products or services. It would be a shame if they leave your site without making a purchase or requesting more information. It is where retargeting comes into play – to make sure that these interested visitors return to your website. What retargeting does is follow these visitors and show them your ads as they browse other sites.


Reasons Why You Should Get Involved With Ad Retargeting

1. Website Ad retargeting keeps your business in front of your target audience long after they leave your website. As they browse other sites, ads promoting your business or products will be displayed to them. What this accomplishes is build and grow your brand. Your audience will grow accustomed to your business. This also means repeat traffic to your website. A person who hasn’t bought a product from you the first time he or she visited your website will probably purchase something during the second or third visit. All these are possible because of retargeting. It makes sure that your most targeted customers return to your website.

2.Ad Retargeting builds brand awareness. It’s a very effective branding strategy because it maintains the presence of your business in most of the sites that your target audience visits. Branding is about inculcating in people’s minds that your business and its products are superior to the others. It’s done by exposing your brand to people repeatedly. It’s the technique that big companies use to make sure that people prefer their products over their competitors. With retargeting, you are doing the same thing, albeit in a more subtle way.

3. Retargeting improves your site’s conversion rates. This is because of the simple point that retargeting brings back more people to your website. The beauty of this is that the people being brought back are people who have previously shown interest in your products or services. That said, they are more likely to purchase something. This explains the higher than average conversion rate. It arises from the right branding and repeated exposure that retargeting generates.

4. Website retargeting is not too hard to implement. Even if you are not savvy enough to run a retargeting campaign yourself, there are a lot of marketing companies out there that can help you out at very affordable prices. If you hire a good company, you will surely get a good return on investment.

Website retargeting is a very efficient and affordable marketing strategy that can substantially increase your customers, grow your brand and increase your conversion rates. You have a lot to gain with a minimal investment.

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The competition in the business world is very close and every second matters. If you have a business idea, you better start working on it before anyone else gets the same idea. Blogs are the best for keeping track of these things. Bloggers who are also entrepreneurs have shared their experiences and some key points on their blogs. Going through them will make you aware of a lot of essential things.

The only problem is that there are a lot of blogs to read, but the time is limited. So, finding the best blogs will consume a lot of time. We recognized this need of segregating the blogs, and here we are with the top 5 business blogs to follow in 2016.


1. Bplans blog

Palo Alto Software, Inc. is the operator and owner of the Bplans Company. It provides its resources freely to help entrepreneurs start and run better businesses. Bplans sells the business planning software. It generates better business plans and ideas. If you have any doubts, you can ask them and your doubts will be answered by their experts. Tim berry is the founder of the Bplans Company and also, the expert on this topic. Give it a go.

2. Harvard Business Review

Harvard Business Review is an excellent blog if you are in search for entrepreneurship as well as leadership. They have excellent writers who cover as many topics as they can for their readers. They have filtered the articles according to the different categories. This saves you a lot of time by directly reading the article which you are interested in. It also encourages your part-time business. They have a highly functioning growth engine for your business. This is a very effective blog for all the entrepreneurs.

3. Women on Business

The third one on our list is Women on business. This award-winning blog has excellent writers for various topics including the business plans and their commercialization. They have a worldwide platform for all the women entrepreneurs. This blog encourages the elite discussion between today’s male and female entrepreneurs.

4. National Retail Federation

This blog mainly focuses on the retail industry and related business. You will get a lot of common topics on this blog. It keeps you updated with upcoming events and the scope of the business in this area. They also post news regarding the retail industry and the leaders in the same. If you are interested in retail, this blog holds the key.


5. Evergreen Small Business

Written by Stephen L. Nelson, this blog mainly covers the topics related to the money and the assets of your business. Its specialty is the technical aspects of business finance. If you have any question related to the taxes, funding or any other financial prospects, shoot it at them and you will be answered. It is not only limited to finance, though. It covers all the basic doubts and problems faced by the entrepreneurs. These things make you look up for this blog in the upcoming time.

So, these are the blogs you should be looking for in 2016 if you think you have what it takes to be an entrepreneur.

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You’re looking for a virtual assistant, an independent contractor who provides administrative, technical, and personal assistance to clients virtually on an as needed basis? Many entrepreneurs and small business owners such as coaches, realtors, healthcare practitioners look for assistants who are able to help them avoid the whole variety of mistakes that can be made.

Some of them work on a retainer, the others only the hours you need, but it really depends on the type of work you are needing and the Virtual Assistant’s personal preference.

First up –  where are you going to hire them? I’m gonna keep this simple and give you two options. In my opinion, the best option if you’re looking for a VA longterm and full time is This is a great source for high-quality Phillipino VA’s who will work for you full time. If you have projects you need completing rather than a full-time VA, is your best bet – where you can submit a project description and VA’s can apply for your job, either being paid hourly or on a project basis.


There are a couple of crucially important things that you need to do as an employer when looking for the assistant. First of all you need to make one good description of your daily and weekly activities. All the expectations should be set in advance, with a bit of your personality.

When it comes to paying your employee, you should know that higher prices don’t necessarily mean higher quality, but also that the result of the cheapest options is often disappointing. So, getting something for few bucks is not a smart option. Virtual assistant is the one helping you get some money, so he has to be well paid for the effort.

What about your expectations? You certainly shouldn’t ignore the time it takes to successfully onboard a new member to your team. Also note that the new assistant should be trained and well informed about the current project. The instant reply is not something you should expect all the time, especially if your assistant is a content writer or a designer. Just think about how often are you available for your assistant. The assistant is not always versatile, so he’s probably not able to write content and design your logo at the same time. In case you need multiple different tasks to be done, you should acquire more assistants, each specialized for one particular role.

How do you manage your assistant? Assuming that you have already set the expectations in advance, it is also important to be very specific in explaining tasks. The result of good management will allow you to see the bigger image quickly. It means that your assistant will eventually learn more about your work style and that you’ll be able to give him or her some more responsibility, encouraging that person to keep up the good work. By doing so, you’re also showing your assistant that good results can bring some bonuses and even some job position improvement.


Writing or using a web cam as the best tool for successful conversation? This can be a sensitive subject for employers, but it’s proved that the non-verbal conversation can often tell you much more about the employee than the verbal one. When using the web camera, you cannot actually document the agreement between you and your assistant which can be crucial in later stages of the project. In written language it’s always possible for both sides to get few steps back and take another look at the agreement and to change some details if needed. When using camera, even the misunderstanding between people from the same speaking area is possible. So, writing would be the best method for exchanging details of the job.


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